Ads Design

¿What's a good ad?

1. Clarity: The sentence or short message must be legible and not confusing.

2. Contrast: A tip from the teacher is to use complementary colors for focus.

3. Focused on the user: The image, typography and color mix should go hand in hand with the target audience.

4. Simplicity: Avoid agglomeration of information.

5. Consistency: Establish basic designs that allow the user to identify familiarity when observing your posts.

One message per ad

WHAT IS THE MAXIMUM NUMBER OF MESSAGES WE SHOULD COMMUNICATE IN AN AD?

Dimensions of the ads

AdSence:

- Page steal 300x250

- Double page steal 600x250

- Mega banner 700x90

- Mobile 320x100 or 50

- Instagram story 1080x920 and post 1080x1080

- Facebook (single image) 1080x1080 and carousel too

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https://www.facebook.com/business/ads-guide/image/facebook-feed/traffic

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Tools:

• https://www.canva.com/
• https://www.figma.com/
• https://www.adobe.com/express/
• https://webdesigner.withgoogle.com/
• https://demo.teads.com/?content=publishers%2Fteads-tech-english.html&vast=https%3A%2F%2Fs8t.teads.tv%2Fvast%2F6753877076757606

Useful design resources

Image banks:

- Pixabay

- Unsplash

- Pexels

- Lifeofpix

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Illustrations:

- Undraw

- Freeoik

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Icons:

· The noun Project

· Iconfinder

· Flaticon

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Fonts

For digital advertising, sans serif fonts (Sans Serif) are the most recommended for on-screen reading.

https://fonts.google.com/

Work tables and basic format

- Short attention-grabbing phrase

- Don't ask for too much "commitment" this first click.

- Give an element of urgency: "Last hours" "Last pieces".

- Logos always visible and in the corner

- Colors: Avoid reds and oranges, Contrast background/text

Here are some tools that I recommend:

· Canva

· Glorify

· Adobe express

· Vectr

·  studio polotno

·  Gimp

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Finally, these are the last recommendations and points I recommend you consider.

- If a file has many flat colors, we export it in PNG.

- If the image has a lot of realism, has elements of everyday life (real life image) in JPG

- 72 px resolution and RGB color.

- Smart objects: Edit an image and the rest also change.

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